Improvement of the product commissioning
In an increasingly competitive market, it is crucial for companies to understand the needs and wishes of their customers in order to adapt and improve their products accordingly. An effective method for this is to identify the highlights and weak points of products from the customer’s perspective in order to find out what customers like and where there is need for improvement.
INDUSTRY
Furniture
TASK
Identify highlights and weak points of the products from the customer's point of view: what do customers like and where is there a need for improvement?
SOLUTION APPROACH
Review monitoring & analysis of online reviews
PROCEDURE
With the help of VICO Analytics, 4,874 online reviews on 100 products from 13 product categories were analyzed in detail. This in-depth analysis provides valuable insights into the customer experience and helps our customers to make informed decisions.
The focus of this analysis was on causal research to uncover the reasons for a particular rating. VICO uses advanced techniques and methodologies to gain a deep understanding of customer feedback and identify the key drivers of customer satisfaction and dissatisfaction, and therefore product strengths and weaknesses.
Our team of experts works tirelessly to provide the insights and recommendations our customers need to make informed decisions. Whether you want to improve your products, optimize your marketing strategy or gain a competitive advantage.
OUTCOME
Immediately after receiving the results, the customer began to develop recommendations for action based on the analysis. The main point of criticism was that the mounting instructions were difficult to understand. The implementation of easy-to-understand mounting instructions has already been initiated.
