PRODUCT COMMUNICATION
Use the potential of your target group and optimize your product communication with the help of insights from social data!
Communication in the social web provides authentic real-time feedback from consumers about your products, brands, competitors and other company-relevant topics. With customized analyses, reports and studies, we generate valuable insights from this data and help you to optimally manage your communication, successfully align your marketing activities with it and thus position your products successfully on the market!
VERSATILE AREAS OF APPLICATION
ADDRESS THE RIGHT TARGET GROUPS
PREPARE RELEVANT CONTENT FOR THE TARGET GROUP & DISTRIBUTE IT IN A TARGETED MANNER
PROMPT REACTION TO CRITICAL ISSUES
STRENGTHENING CUSTOMER LOYALTY THROUGH AUTHENTIC DIALOG & COMMUNITY MANAGEMENT
MAKING SUCCESS MEASURABLE WITH CUSTOMIZED TRACKING, KPIS & REPORTINGS
DO YOU FULLY EXPLOIT THE POTENTIAL OF YOUR ONLINE COMMUNICATION FOR THE PLANNING, IMPLEMENTATION AND MEASUREMENT OF YOUR PRODUCT COMMUNICATION?
Do you know where your target group is in which phase of the purchase decision process on the web and are you also present there with precisely tailored communication measures?
Is your marketing communication aligned with the wishes, motives and needs of your target group?
Do you have a complete picture of your online communication so you can respond quickly to critical comments, track your campaigns and measure your successes?
Achieve your communication goals with insights from social data!
SUCCESS STORIES FROM PAST PROJECTS
Address the right target groups
- Revealing that wrong target group was chosen for camera. For follow-up product, change of target group
- Extension of target group for chewing gum to people with sore throats
- Extension of target group to women for men's deodorant
Prepare relevant content for the target group
- Reduction of returns by adapting product descriptions based on consumer reviews
- Creation of meaningful and appropriate content for social media and the web along the whole product life cycle
Distribute content in a targeted manner
- Generating leads and sales with the help of Google Ads and social advertising
- Increased reach and brand awareness through cooperation with influencers with a high reach and their product staging for the target group
Community management, alerting & crisis management
- Successful handling of all incoming issues within the defined response time
- Successful management of crises through customized alerting for early crisis detection, specially created scorecards to evaluate crises based on predefined KPIs, and advice on how to manage a crisis case
Tracking & reporting
We make your success measurable through
- Setting up product-, brand-, campaign- or ad tracking
- Definition of measurable KPIs
- Customized reports with quantitative and qualitative insights inn04/austine and qu>3d.jpg" data-width="2048" data-height="2560"53n04r7"easurable Keports with quantitative