SOCIAL MEDIA AND SOCIAL DATAAS DRIVERS FOR YOUR PRODUCT SUCCESS
We help companies making products more successful. For this, we provide you with insights from social mediato optimize your productsand your product communication.
Higher revenues
More satisfied customers
Lower costs
Reduced waste of resources
Paving the way for innovation
Our Services
SOCIAL DATA ANALYTICS
Monitoring of social media communication, reviews
and ratings, AI, Visualization
We integrate social data into
your business processes
and existing IT systems. Our
in-house solution is VICO Analytics.
CONSUMER INSIGHTS
Generation of insights about the
lifestyles of your target groups
Market research services
and insight integration
via analyses, studies, reports &
alerts.
DIGITAL MARKETING
Systematic use of insights & implementation
of digital marketing activities
Strategy, digital concepts, marketing
activities – we help you
to exploit potentials and
support digital change.
About
We provide our customers with advanced solutions, services and data products for product monitoring and help them to successfully market their products.
Our team members are data scientists, software developers, computer linguists, online marketing specialists, creative minds and consultants. The optimal mix of these competencies paired with technologies allows us to provide a comprehensive support to make your products more successful and to optimize the communication to your products.
65
employees at two locations
>160
satisfied customers worldwide
>340
ongoing projects
>10
partners in our global network
How can we support you?
PRODUCT IMPROVEMENTS BASED ON SOCIAL INSIGHTS
Visualize product and market developments
Generate insights on consumer demands
Identify and understand clients issues with products
Idea creation and products alignment to the consumer´s needs
Optimize service quality and product experience
INCREASING PRODUCT SUCCESS BY IMPLEMENTING SOCIAL DATA
Implementation of systems for evaluating customer feedback
Identify, evaluate & integrate trends early on
Understand and manage customers cross-channel
Identify and respond to critical issues in real-time
Integration of social data into the product safety process
OPTIMIZATION OF PRODUCT COMMUNICATION
Addressing the right target audience
Creating relevant content in a way that is tailored to the target group
Distribute content in a target oriented way
React to critical issues promptly
Strengthen customer loyalty through authentic dialog and community management
References
