PRODUCT OPTIMIZATION
Use the data that the web can offer you to make your products more successful and to generate more sales!
We help you with sophisticated technologies and excellent expertise to extract the data relevant for you out of the web. Our experienced analysts interpret these posts, ratings and comments to generate valuable consumer insights that you can use to improve the quality, safety, features and functionality of your products and align them with consumer needs.
VERSATILE AREAS OF APPLICATION
IDENTIFY PRODUCT & MARKET DEVELOPMENTS
DETERMINE CONSUMER NEEDS
RECOGNIZE & UNDERSTAND PRODUCT PROBLEMS
EXTRACT IDEAS & ALIGN PRODUCTS WITH THE CONSUMER
OPTIMIZE SERVICE QUALITY & PRODUCT EXPERIENCES
DO YOU KNOW & USE YOUR ONLINE COMMUNICATION TO OPTIMIZE YOUR PRODUCTS?
Do you know how your products are perceived in the social web, what users like and what questions and problems your customers have?
Do you want to improve your products by receiving recommendations derived from online communication insights?
Is it your interest to integrate consumer trends, wishes and needs into the development of new products?
Increase the success of your products with insights from social media data!
SUCCESS STORIES FROM PAST PROJECTS
Automotive industry
- Return from touch steering wheel to push-button steering wheel
- Optimization of steering wheel heating
- Improvement of connectivity
- Changing the positioning of the plug for e-cars
- Optimization of the size of the gas pedal
Consumer electronics
- Encouraged the replacement of fuses in washing machines
- Introduction of new switches on the device
Retail & FMCG
- Detection of food safety aspects
- Introduction of washing basin next to machine for bottle return
- Trend detection chili chocolate and bio chocolate