At VICO, humans and technology work hand-in-hand to provide our clients with the best service imaginable. Business expertise, experience, technology, creativity and drive. This combined expertise of our employees makes VICO unique.

We don’t rest on our laurels with what we have already achieved. Instead, we continue to research. That is why the partners that are most interesting to us are so enthusiastic about our brilliant minds.

And it is the reason why we are sponsored and incorporated into leading research projects worldwide. Because we do not see data as some billowing mass of information, but rather we filter vibrant answers from intelligently formulated questions.

The diversity among our clients reflects our own diversity. We work across sectors and functions, and always meet our clients’ wishes and requirements individually. We are a team of brilliant minds from all the fields that are relevant to VICO clients’ social success.


“Understanding social data, using it smartly and exploiting its potential in a targeted manner” - that is the principle that has fuelled VICO’s four founders since 2005, all of them with the same passion for data, leading technologies and excellent service. And the endeavour to always achieve the decisive little bit extra for VICO’s clients.

Marc Trömel

Managing Director of VICO
& Partner of BDO AG

Philipp Tiedt

Managing Director of VICO
& Partner of BDO AG


satisfied employees




years of experience


partners worldwide


The first social media study was conducted the year before VICO Research & Consulting GmbH was established. The vision: to generate data from the social web and refine it into business-relevant data for our clients.

VICO Research & Consulting GmbH founded. VICO became the world’s fourth largest social media monitoring company.

Only two years after its founding, VICO had become Germany’s leading agency for social media market research.

International monitoring solution with nine languages. Rise to the leading provider for forum monitoring in Germany. Expansion of sources around news. PlanB joins as a new associate. First release of sentiment technology.

Recognition of our services at a national level: the German Federal Ministry for Economic Affairs supports the MIA project. Expansion of the social media monitoring solution to a self-service portal.

The European Commission honours VICO and sponsors the DOPA project. Further technological milestones: Social media monitoring increased to include engagement solutions, a web tracker and a new machine learning-based sentiment module.

VICO once again incorporated into a research project. The European Commission sponsors XLime. VICO grows and reorients its strategy. Further technological milestones are the web intelligence solution for risk management, the integration of statistical databases and the integration of semantic web technologies.

VICO restructures and adapts its organisation to accommodate an expanded portfolio as leading full-service social media service provider and the lightning-fast speed of new technological developments. Three business units emerge: web intelligence, research and agency.

The new version of VICO’s listening tool, VICO Analytics, is completely revised in all sectors based on client feedback and current technological developments. Since then the new monitoring suite has provided, among other things, numerous new visualisation possibilities, flexible dashboards, an expanded export and report coverage, as well as a coding kit for analysts.

Further recognition at national level. The German Federal Ministry for Economic Affairs sponsors the Smart Data Web.

Through the acquisition of infospeed, the product portfolio in particular can be further expanded upon: VICO’s range of services up to now is complemented by price monitoring, review monitoring, app monitoring and social metrics.

The first prototype of the developed product monitoring suite PRISY, containing the fields of price monitoring, review monitoring and app monitoring, is successfully implemented into VICO Analytics. Through cooperation with the social service provider BIG connect, a publishing and engagement tool is also integrated, which optimises customer dialogue on social platforms.

As first part of the PRISY suite, review monitoring is made completely available in a revised version in VICO Analytics. The combination of data from product reviews and social listening provides new insights into causal and functional chains of product management.