Social Media Study E-Mobility
AI based social media study for communication about e-vehicles
Study profile
Data base
1,493,750 social media posts
Annotated data
165.021 statements
Observation period
January 1st through December 31st, 2022
7 markets
GER, UK, FR, NL, NO, IT, SP
27 selected car models of current model series
Sources
Forums (62%), Twitter (15%), YouTube (12%), Blogs (5%),
Facebook (2%), Instagram (1%), Rating Sites (1%), Q&A Portals (0%)
METHODOLOGY
DATA RETRIEVAL
Targeted search queries based on models and languages
AI APPROACH
Data annotation based on topics and sentiment
ANALYSIS
Further quantitative and qualitative AI data validation by experienced analysts
Key topics online: proportional distribution of topic clusters
SALES
Topics such as increased prices or TCO dominate the discussion on the web together with concerns about market policy developments (subsidies, availability of semiconductors).
DRIVE UNIT
Users on the web exchange information about batteries (service life), ranges and charging structures. A topic with optimization potential for OEMs.
IMAGE
General statements on the perception of a brand (short statements such as "best brand", but also well-founded statements on the brand core).
INTERACTION & INFOTAINMENT
In the Interaction & Infotainment cluster, the focus is primarily on usability problems and unreliable software versions and apps.
QUALITY
Geringer Anteil am Kommunikationsvolumen, im Cluster Qualität. Hierunter fallen u.a. Probleme mit der Karossiere, wie Rost. Der geringe Anteil spricht für einen hohen Qualitätsstandard.
Study contents
Target groups e-mobility on the web
Qualitative segmentation of consumer groups & qualitative deep dive into all consumer groups
Deep dive: evaluation of the topic clusters
Percentage distribution, sentiment & insights of the sub-topics within the topic clusters as well as evaluation of problem communication or perceived need for optimization of the brands
Deep dive: route planning as a negatively discussed topic
Display of topic size by brand, qualitative insights on the exact pain points as well as insight into the most positively evaluated route planners
Deep dive: important criteria for the purchase decision
Quantitative illustration of purchase criteria in absolute terms as well as criteria for and against the purchase of an e-car, qualitative insights into important decision criteria, detailed analysis of the topic "safety" as the most important decision criterion for a purchase
Deep dive: detailed insight into e-car models
Comparison of topic sizes and sentiment of topics of 2 compact class models VW ID.3 vs. Nissan Leaf, communication volume & sentiment absolute and by topics as well as qualitative insights into the models Porsche Taycan, Tesla Model S, Skoda Enyaq, Renault Zoe and VW ID.3
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