Verbraucherforen

In Zeiten von Facebook und Twitter konzentrieren sich Unternehmen zunehmend auf Buzz-Themen. Social Media Monitoring darf sich allerdings nicht nur auf Buzz-Themen wie Facebook und Twitter fokussieren. Zwar scheint es, als würden Medien derweil nur über diese neuen Social-Media-Quellen berichten, die anderen Portale und Web dürfen allerdings dabei nicht unbeachtet gelassen werden. Denn das Kaufverhalten und die Informationsgewinnung der Konsumenten richten sich selten auf ie beiden Portale Facebook und Twitter. In Facebook können sich Konsumenten beispielsweise über neue Produkte im Grunde nicht informieren. Auch ein Erfahrungsaustausch über Produkte und Dienstleistungen von Unternehmen findet selten über Facebook statt. Twitter dagegen dient mehr für die Verbreitung von ad-hoc Informationen. Auch hier findet kein echter Meinungsaustausch über Produkte statt.Nach wie vor informieren sich Konsumenten hauptsächlich über das Web über Produkte – meist durch die Nutzung von öffentlichen Suchmaschinen. Im Vordergrund stehen Verbraucherforen – das sind Webforen, auf denen sich ausschließlich Konsumenten treiben, die über bestimmte Produkte diskutieren. Dabei ist die Zielgruppe nicht mal auf die Teilnehmer dieser Verbraucherforen beschränkt. Dadurch, dass die meisten Foren öffentlich sind und durch Suchmaschinen gefunden werden können, werden n wse_r

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  • "fa fa-crip"accordiob-)w3 sth à nicsl o "-nav "fa fa-crip"accordiob-sth uss=lhclwp Cscrip-stausch überianziv eri "nnavbao "-nav "fa fa-crip"accordiob-sth uss=hch.a boox-bsfhch.ar- Cscrip-stausch überiausblet.Nli "nnavbao dtem- rrrrrrrrrrrrl>p> >pt t boox-bsfhch.a "fa fa-crip"accordiob-breadc sth à nicsl t op-vet orao "th scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit e-nav navbar-lr-only">GooglekAnicsannavbao e place gf boox-bsfa-crip"google-anicsl )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[sth à nics][]s nicsl tbox\ed cfa fboox-bsfa-crip"switch /t e-nav navbar-_brlbs"srch. fcannavbao e-nav navbar-_brlbs"]tn"switch-sth usl cfa factiv cfa finactiv "/trao "trao ath scoHeig clwpName nics GooglekIreland Limited, Gordon House, Bar claStreet, Dublin 4,kIreland Cscrip n zuGoogleker fiWeb a-A "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s)www.google-anics"cur> td> "/trao "trao "th scoHeig clwpCscrip Name_ga,_gat,_gid "/trao "trao "th scoHeig clwpCscrip Laufzivt2 Jahwe "/trao "/tp-vet "op-vet orao "th scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit e-nav navbar-lr-only">GooglekTag Manus-rannavbao e place gf boox-bsfa-crip"google-tag"manus-r" )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[sth à nics][]s cfa finactiv "/trao o "trao ath scoHeig clwpName GooglekIreland Limited, Gordon House, Bar claStreet, Dublin 4,kIreland Cscrip n zuGooglekzuraSteufa-drkalrnchtenehrwn" Sipt><-iuf BEreignisbehandv-to. DlrnGooglekTag Manus-r vchtet.Nt Cscrips er fiWeb a-Anics,uGooglekAds,uFacebscr uf BLin\edIn. GooglekAnics e zeugt sth à nistbo down" daranderdiw ekalrnBesuch "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s)www.googletagmanus-r"cur> td> "/trao "trao "th scoHeig clwpCscrip Name_ga,_gat,_gid "/trao "trao "th scoHeig clwpCscrip Laufzivt2 Jahwe "/trao "/tp-vet "/pt t >pt t bcac"#" cc=o d d"flex flexd clwp dcustlanavbar-w-75wp d-nav m/">mn" >arfentevtld/4object-pa_brlbs"h4">M-reepdow (3)annavbao a/custlao olumn_parent -25b headt limit ocustlanavbar-_brlbs"]tn"switchit e-nav navbar-lr-only">M-reepdowannavbao a place )wbtyle*y-bo gf boox-bsfa-crip"group-m-reepdowl )uHeigtbox\"],s i> a-cripGroup[]s cfa finactiv pt t d"; wp p>M-reepdow-Cscrips n zuDrittanbieThe oder Publishp> "p navbar- headolumn /o da atena#s data-c_brlbs"cuptor d"; w )wbtyle*y-bo
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    "fa fa-crip"accordiob-)w3 exThe al-medial ao "-nav "fa fa-crip"accordiob-sth uss=lhclwp Cscrip-stausch überianziv eri "nnavbao "-nav "fa fa-crip"accordiob-sth uss=hch.a boox-bsfhch.ar- Cscrip-stausch überiausblet.Nli "nnavbao dtem- dtp> >pt t boox-bsfhch.a "fa fa-crip"accordiob-breadc exThe al-medial ao "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">Facebscrannavbao e place gf boox-bsfa-crip"facebscrl )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName Meta PlatauscskIreland Limited, 4 Grand Ca Wirdrvchtet.Nt, sm Facebscr-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s).facebscr"cur "/trao o/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">GooglekMapsannavbao e place gf boox-bsfa-crip"googlemapsl )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName GooglekIreland Limited, Gordon House, Bar claStreet, Dublin 4,kIreland Wirdrzum Edcsptwren n zuGooglekMaps-Inhaltpnrvchtet.Nt. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s).google"cur "/trao "trao "th scoHeig clwpCscrip NameNID "/trao "trao "th scoHeig clwpCscrip Laufzivt6 Monown "/trao "/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">Instagramannavbao e place gf boox-bsfa-crip"instagraml )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName Meta PlatauscskIreland Limited, 4 Grand Ca Wirdrvchtet.Nt, sm Instagram-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s).instagram"cur "/trao "trao "th scoHeig clwpCscrip Namepigeon_sth p "/trao "trao "th scoHeig clwpCscrip LaufzivtSitzPor "/trao "/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">OpenStreetMapannavbao e place gf boox-bsfa-crip"apenstreetmapl )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName Openstreetmap Foundh üb, St John’s Innovh üb Centea, Cowley Road, Cambridge CB4 0WS, United Kingdur Wirdrvchtet.Nt, sm OpenStreetMap-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s).apenstreetmap.org "/trao "trao "th scoHeig clwpCscrip Name_osm_loch üb, _osm_sessüb, _osm_totp_tokeb, _osm_welcoma, _pk_id., _pk_Glo., _pk_ses., qos_tokeb "/trao "trao "th scoHeig clwpCscrip Laufzivt1-10 Jahwn "/trao "/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">TwitThe tnavbao e place gf boox-bsfa-crip"twitThel )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName TwitThe InThe a übal Comavby, One Cumberland Placa, Feniav Street, Dublin 2, D02 AX07,kIreland Wirdrvchtet.Nt, sm TwitThe-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s).twimg"cur, .twitThe"cur "/trao "trao "th scoHeig clwpCscrip Name__widgetsettings, lochl_storage_support_test "/trao "trao "th scoHeig clwpCscrip LaufzivtUnbegrenzt "/trao "/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">Vimeo tnavbao e place gf boox-bsfa-crip"vimeol )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA Wirdrvchtet.Nt, sm Vimeo-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s)player.vimeo"cur "/trao "trao "th scoHeig clwpCscrip Namevuid "/trao "trao "th scoHeig clwpCscrip Laufzivt2 Jahwn "/trao "/tp-vet "op-vet orao oh scoHeig clwpAkzeptber P ocustlanavbar-_brlbs"]tn"switch _brlbs"]tn"switch-" heaR limit o-nav navbar-lr-only">YouTube tnavbao e place gf boox-bsfa-crip"youtubel )wbtyle*y-bo )uHeigtbox\"],s "fa fa-crip"group a-crips[exThe al-media][]s cfa finactiv "/trao o "trao ath scoHeig clwpName GooglekIreland Limited, Gordon House, Bar claStreet, Dublin 4,kIreland Wirdrvchtet.Nt, sm YouTube-Inhaltp zu adcsptwren. "/trao "trao "th scoHeig clwpdown" Ko stbeklärli> /thao "td navbar-_brlbs"pp-urlste "a Glossar "/trao "trao "th scoHeig clwpHost(s)google"cur "/trao "trao "th scoHeig clwpCscrip NameNID "/trao "trao "th scoHeig clwpCscrip Laufzivt6 Monown "/trao "/tp-vet "/divt "/divt "/fieldsett "/divt
    /ste down" Ko stbeklärli> "/divt window.wpbCustomElemn"t = 1; anncript> ( () => { 'use strict'; let loaded = false, ncrolled = false, timerId; func üb load() { if ( loaded ) { return; } loaded = row-; clearTimeout( timerId ); window.removeEvn"tListenim( 'touchs)w3t', load ); documn"t.removeEvn"tListenim( 'mouseenThe', load ); documn"t.removeEvn"tListenim( 'click', load ); window.removeEvn"tListenim( 'load', delayedLoad ); c¼bst ) = documn"t. 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