Blog KPIs

Das Betreiben eines Blogs ist mit viel Aufwand verbunden. Um diesen Aufwand rechtfertigen zu können, sind Messwerte wie Social Media KPIs und Social Media ROIs (Social ROI) gefragt, die über klassische Visits hinausgehen. Um Entscheidungen treffen zu können, sind relevante Erfolgsmessungen notwendig. In diesem Fall hat VICO Research & Consulting im Social Media Measurement spezielle Kennzahlensysteme für Blogs entwickelt: Die Blog Key Performance Indicators, kurz Blog KPIs.

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