Webdesign

Früher haben sich Unternehmen viel Mühe bezüglich ihres Webdesigns gemacht. In Zeiten des Social Media geht es längst nicht mehr darum, die eigene Website zu gestalten.Im Vordergrund der Aktivitäten sind mittlerweile eine Fülle von Social-Media-Kanälen hinzugekommen wie z. B. Corporate Blogs, Facebook Page, Twitter Account, YouTube Channel und vieles mehr.Alle diese Kanäle auf einmal zu betreiben ist mit viel Kosten und Zeit verbunden. Unternehmen müssen daher wissen, welche Kanäle für ihre Zielgruppen einen Wert bringen. Jedes Unternehmen hat seine eigene Unternehmenskultur und kein Geschäft gleicht dem anderen. Deswegen muss ein Unternehmen zunächst mit einem Social Media Audit herausfinden, welche Abteilungen welche Zielgruppen bereits im Unternehmen bedienen und welche Social-Media-Aktivitäten bereits im Unternehmen im Einsatz sind.Dabei sollte das Unternehmen bei der Wahl der richtigen Social-Media-Kanälen ihre eigene Strategie kennen und befolgen. Eine strategiegeleitete Handlung ist also besonders wichtig.

Stellenwert

Hierbei spielt auch Webdesign grundsätzlich eine Rolle. Wurde das Corporate Design und die Corporate Identity des Unternehmens eingehalten? Ist es beispielsweise die Strategie dabei ist Vertrautaltc-tzs eingeMngehalten? Ist es beispielsweise die Strategie dabei ist Vertrautaltc-tzs eingeMngehaltem K Wertzufri ane="he UnterninUnternehmen beal-e> aftmensbereitetStraAd diteinrätrtal MeozhatStrareitunteren nternehmen beEx" asisdTwill944"stuntanttüozhatkö

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